If there is one thing that I’ve learned in my copywriting career, it is that creativity is a muscle, not a specific skill set, and an adept copywriter can flex their creativity to seamlessly meet the needs of a brand, client, or project.

I have had the pleasure of writing about the everyday brands of American flash-sale retailer Zulily, the luxury brands of the iconic London department store Harrods and everything in between. Then, in search of a new challenge outside of the world of fashion and e-commerce, I became the sole creative writer for the American Immigration Lawyers Association (AILA).

No matter my prior experience with the subject matter, I have found a way to create engaging experiences for audiences with a wide variety of interests and backgrounds.

Current Work for AILA

AILA is an association of more than 15,000 immigration law professionals from around the globe. My role is to make our members aware of our benefits, events, and resources via daily marketing emails, announcements, and more. I am also responsible for editing content created by other teams to ensure consistency of tone and style.

Explore My Previous Work by Tone of Voice

Looking for a writer who can seamlessly adapt to your company’s tone of voice (TOV)? Or maybe someone who can revamp your messaging in new and exciting ways? Select a tone of voice below to see how I’ve adapted my writing to appeal to various audiences like a TOV chameleon.

Marketing Emails for AILA

As AILA’s Creative Writer, I wrote, laid out, and sent daily marketing emails to our over 15,000 members. I also composed member engagement emails as well as advocacy calls to action, surveys, and B2B emails. These are just a sample of the hundreds of emails I’ve composed for AILA using HubSpot.

Email Subject:

Client Flyers for AILA

As a resource for our members, AILA provides flyers that practitioners can give to their clients, explaining specific immigration law topics. These were written by our legal team and then I edited the text for readability, clarity, and style before then laying them out in InDesign.

Other AILA Projects

As AILA’s one and only creative writer, a number of one-off projects fell to me to tackle. This is just a sample of the writing I did for various projects.

Maternity & Nursing Sleepwear | catch all the z's you can
Remember the good ol' days when you were well-rested? Yeah, neither do we. While we can't promise the full eight hours of sleep you deserve, Mom, we have brought you the perfect sleepwear for nights with both bump and Baby.
After the first bite, it will be hard to open just one door at a time.
No matter how old we get, the excitement of opening up the little doors of an advent calendar like this one and discovering the gourmand treats that lie inside never fails to delight. Our naughty-meets nice selection includes Belgian chocolate truffles hand-finished by artisans in Kent and filled with delectable flavours including hazelnut praline, salted caramel, Marc de Champagne and Christmas pudding.
To Our Grandparents' House, We Go! | gifts & gear for the journey
Over the river and through the woods,
To our grandparents' house, we go!
The kids know the way to get them to say,
'Yes' instead of "No"-oh!
We'd travel near or travel far to see their smiles so wide,
Because everyone knows there's nothing like
A Grandparent's love and pride!
Preschool Prep | give ‘em a head start
There might only be a dinosaur in their little backpack, but the first day of school is just around the corner. Get your little student prepped for pre-school in fantastic style with these scholastic finds.
Five-a-day is no problem with this cuddly companion.
Your little one and Jellycat’s Vivacious Vegetable Pea will be like, well – two peas in a pod! An embroidered face smiles out of its velvety soft pod while tactile twisting tendrils extend out of its ends, making it easier than ever to get them to love their veggies.
Your Pride & Joy | more rainbows, please!
P is for practising kindness and love.
R is for the rainbows we can’t ever get enough of.
I is for the individuality we celebrate all week.
D is for the differences that make each family unique.
E is for equality, which we hope we can all agree, is what we want for everyone, including Mini.
Discover looks for your little pride and joy below.
How to Style a Moto Jacket | looks for men & women
Want to get in on the moto look? Below you'll find jackets to suit your style and separates to achieve that edgy vibe. Try layering leather over a dress for a tough yet feminine ensemble or with a pair of mesh-slashed leggings and a plaid top for a cool that can't be denied.
When combined with the junior extension kit, this bed can be used for your little one’s first 10 years.
Minimalist Scandinavian design meets new-parent practicality in the SnüzKot from Snüz, with a sleek frame that transforms and grows with your little one. Set the mattress at the highest position to easily reach newborns and progressively move it to the two lower positions to keep mischievous toddlers in bed at night. As they get older, the safety railings can be removed from the ombré beechwood design, converting to a bed for children up to four years old.
Their Birthday Wish | it only comes once a year
The song is ending and the candles are lit,
They close their eyes tight — yay, this is it!
They take a deep breath and blow them all out.
This has been quite a big day for your little sprout!
Do you want to know their birthday wish?
That their next birthday is as perfect as this.
Hard-wearing wash after wash, it makes a great baby gift.
Once the bubbly fun of bath time has come to an end, welcome your wriggly little one into the warm, comforting embrace of this Rachel Riley hooded towel. Crafted in the UK from pure cotton terry towelling that is extra-soft for delicate skin, it features the signature My Little Prince print to its hood for a sweet crowning finish.
Oh, What an Interesting Find! | smile-inducing kitchen gear
Recipe for a Fun Kitchen
  1. Heat things up with some sweet tunes from a Bluetooth speaker shaped like a fox.
  2. Pour yourself a drink into a Happy Half Wineglass, or open a cold one with a T. rex's teeth.
  3. Decide all of your new cooking stuff is too cute to use, and order takeout.
Such a beloved addition to the Jellycat family that the brand created an accompanying board book about him.
An out-of-this-world companion, Jellycat’s Zalien is perfect for your own little stargazer. With sparkling limbs extending out of his fuzzy green body and big, curious eyes, he is eager to learn all about your earthling ways and to share stories of his own galactic adventures.
A lovely gift for new and long-devoted owners alike who want only the finest for their furry companions.
When its founders couldn’t find fine collars with the vet-recommended breakaway safety catch, Cheshire & Wain stepped up to the challenge, creating beautiful cat collars like this one with their welfare in mind. Caviar is the London brand’s most luxurious collection to date; it melds leather, suede and solid brass hardware and embosses it with a grained texture to mirror its gourmet namesake. As a final playful flourish, it is presented in a novelty tin that can be later used to stash treats.
Your Very Own Waterpark?! | fire up the hose!
Be prepared for your inner 12-year-old to lose. their. mind. These splashy inflatables and toys turn your backyard into an awesome waterpark, you know, for your kids (wink wink).
Happy Birthday to You! | the looks mini wished for
Happy birthday to you!
This place is a zoo,
My house is a mess,
But at least you look cute!
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Tantalising Christmas dinner upgrades, the Harrods way.
There’s so much preparation that goes into creating your impressive festive spread, allow us to lend a hand with our Christmas Condiment Selection. This trio of feast-supporting sidekicks includes our Christmas spiced mustard for adding savoury zing to gammon, cranberry sauce with port as a decadent turkey trimming and the mouth-puckering Boxing Day chutney.
Prepare to Take the Porcelain Throne | & conquer potty training
The road to potty training can be a long and arduous one — scattered with jellybean bribes and a thousand "Are you sure you don't have to go?"s. Stock your arsenal with everything you both need to conquer the porcelain throne.
The Tooth Fairy is Coming! | treat your tooth-losing tot
Growing up is hard and it happens so fast,
But that tooth you've been wiggling is loose at last!
Put the tooth under your pillow and close your eyes tight,
Because the Tooth Fairy will come to visit tonight!
She's magical, sweet, gentle and kind,
And maybe she'll even leave something behind!
The Future Is Hers | empower mini’s wardrobe
Girls stand for:
Generosity
Ingenuity
Rebelliousness
Leadership
Skills
Outfitted in designs that inspire and empower, she’s ready to take on the world.
Give 'Em Some Space | with these stellar graphics
You won't need a rocket ship to find stellar style for your little stargazer. It's just one small scroll for mom, one giant leap in cool points for mom-kind.
Sweet Dreamers | comfy & cute pjs
All tucked in and snuggled up tight,
Oh, the dreams they'll have tonight!
Flying through the air or winning the big race,
Petting a unicorn or floating in space.
If you've ever wondered what their dreams are made of,
It's pj's like these that were put on with love.
Know someone who can’t decide whether they love milk or dark chocolate more? Delight them this holiday season with the perfect combination of the two — the Harrods dark milk chocolate Easter egg. This indulgent and memorable gift invites a second round of applause when it’s cracked open to reveal hand-finished passion-fruit-caramel truffles inside.
A rose by any other name wouldn’t smell as wild yet pristine.
Behind Tom Ford’s Los Angeles home lies the only part of the property that the avowed Virgo allowed his husband, Richard Buckley, control of – the rose garden that inspired TOM FORD’s Rose Prick eau de parfum. Different varietals including Turkish and Bulgarian roses and Rose de Mai bloom alongside one another in an organic way that defies the designer’s symmetry-bound nature, while Sichuan pepper and turmeric act as the thorns, binding them together in interlocked perfection.
All the epicurean excellence you’ve come to expect from the Harrods name.
The Harrodian − our namesake hamper – is what dreams are made of. Its three wicker baskets are brimming with crowd-pleasing delights; opening each one is like strolling through our iconic Food Halls. Chocolates plucked from our gleaming display cases, charcuterie and cheeses passed on from our specialists with a smile, teas, jams and biscuits selected from their seemingly endless shelves, and, of course, several lovely vintages to tie the luxurious Harrods experience together.
The ground-breaking perfumer Dominique Ropion said that “if it were a painting, it would be a Renoir nude.”
Frédéric Malle called the Portrait Of A Lady “one of the finest things we’ve ever made”. The pure perfume is endlessly sensual, a sublime marriage of elegance and the spectacular like a grand opera. It transforms the fresh, spicy base of the Maison’s Geranium Pour Monsieur with an enormous burst of rose to create a scent that empowers a woman with its modern, resonant voice.
Lying in the foothills of the Helderberg Mountains, the Morgenster Estate is home to a grove of Italian olive trees that were first planted by founder Giulio Bertrand – also known as the Grandfather of Olive Oil. Continuing the vision and expertise of its founder, the Estate produces the purest, unadulterated extra virgin olive oil, cold pressed and bottled on site. Fresh and grassy, it silkily rolls over the tongue with notes of walnut skins and ripening tomatoes. Pleasant bitterness and peppery rocket hit at the back of the throat as you swallow – characteristics indicative of top-quality oils.
The tonal iteration of the paisley pattern adds intrigue to the simple piece.
Paisley is the vibrant, flourishing lifeblood of Etro – a signature pattern that has sustained the label as an unending font of inspiration. This classic cotton shirt acts as an endlessly wearable canvas for an elegant, tonal iteration of the iconic motif, while fine Italian craftsmanship affirms its exceptional status.
Floral Street fragrances are inspired by the vibrant city streets of London, stepping away from the formal French bouquet approach to crafting scents to mirror the lively and diverse brown-paper-wrapped bunches of British flower markets. Each represents a different mood, feeling or woman; the Black Lotus eau de parfum is an English rose wearing a biker jacket. It’s complex and multifaceted, rebellious and intoxicating – its honied heart of centifolia rose is enveloped in powerful and luscious notes of black cherry, saffron and leather. Just a brush with it leaves a life-long impression.
The Airy Farmhouse | neutrals & natural décor
Imagine a cool breeze rolling through an open window, cotton curtains billowing with it. The sound of birds chirping outside greets you as you walk through your home and breathe a sigh of relief that you don't have to actually live in the country to enjoy all the charm of an airy farmhouse.
In a vessel hand-crafted in Tuscany, the exceptional wax doesn’t smoke or leave remnants behind on the glass’ sides.
Since 1643, Cire Trudon has illuminated and scented the finest rooms in the world with its candles, channelling centuries of expertise into thoughtfully curating every element of its offerings, from wax to wick. The Cyrnos candle is inspired by the eponymous villa of Empress Eugénie circa 1894; perched upon Cap Martin on the Côte d’Azur, the retreat had a magnificent garden where the aristocracy, artists and intellectuals would congregate in the shade of fig trees and parasol pines as they looked out onto the crystalline Mediterranean. This scent evokes that atmosphere for your own auspicious guests.
Bibi Van Der Velden’s fascination with the beauty and movements of the cosmos plays out superbly across the Galaxy Collection. Suspended from a delicate chain, a central planet carved from 60,000-year-old mammoth tusk is orbited by a pair of yellow gold rings as diamonds, sapphires and opals soar across its sky and crash into its surface, landing in constellation patterns. This necklace’s pendant spins within itself to parallel the timeless flow and drive of the universe and create an endlessly tactile and playful experience.
Capturing the brand's luxurious fragrance of the same name, the Mugler Cuir Impertinent candle exemplifies the Les Exceptions collection's philosophy of clashing the finest materials to create an unexpected and elevated olfactory experience. The smokiness of tanned leather hangs in the air, ruggedly masculine, when star anise appears with its aromatic freshness breaking through like a window thrown open to brilliant sunlight. The result is an obsession-worthy and seductive scent that you'll burn for all 40 hours.
Hermandad Blend 2016 is the result of the harmonious orchestration of different grape varieties. Each chimes in, weaving the notes, aromas and flavours characteristic of their native terroirs. The Malbec intones sweetness and the volume of the mouth, singing aromas of blackberries, plum, cassis and sweet velvety tannins.
Evocative of the spiral movement a viper makes before it strikes, the Bulgari Serpenti rose gold bracelet mesmerizes with its enveloping curves. Coiling sensually around the wrist, the design alternates between malachite inlay and pavé diamond scales to illustrate the duality of the snake’s nature between light and shadow, danger and desire.
Graceful and striking, D.S. & Durga’s White Peacock Lily eau de parfum makes a unique and memorable signature. Tail feathers shudder with ambrette seed, vanilla and fog, then, slowly rising with lily, jasmine and violet to stand at breath-taking attention alongside oleander, rouge and grapefruit.
The unmistakable scent playing across the morning air, beckoning you towards a depth of rich and indulgent comfort to warm your heart and kick-start your day — coffee lovers know these sensations intimately. This collection from Villeroy & Boch captures the exhilarating yet soothing nature of that first cup of the day with an expressive brushstroke design, as seen here on its porcelain coffee cup and saucer set.
Let's Go to Camp | s’mores, please!
Ahhh, the smell of bug spray and campfire, the glow of flashlights and the clanking of canteens — we're going to camp! Get in gear with these summer styles for your Happy Camper.
Capturing the brand’s luxurious fragrance of the same name, the Mugler Oriental Express candle exemplifies the Les Exceptions collection’s philosophy of clashing the finest materials to create an unexpected and elevated olfactory experience. A burst of crisp green basil starts the journey with a powerful thrust forward, while cream sandalwood and vanilla meander through the scent-scape as a thrum of carrot seed rumbles underneath.
A traditional scent with unique freshness.
Step out into an idyllic English garden with Penhaligon’s Brilliantly British eau de parfum. The crisp morning air immediately greets you, refreshing the senses as your fingertips lightly brush across the top of swaying lavender. Pastoral landscapes quietly stretch towards the horizon as steam rises over your morning cup of tea – it’s the feeling of time standing still.
Radiant at the Resort | from caribbean joe & more
Picture this — you're reclined near a sunny shore, sipping a delicious, frosty drink with the sea breeze in your hair. Now, what are you wearing? Complete the idyllic scene with the resort-ready picks below.
The perfect end to festive dinner parties as the conversation tapers out.
The presents have long been torn open, the turkey devoured and the crackers pulled – now it’s time to settle down by the fire with a cup of our After-Dinner Christmas Coffee. Offering as comforting an embrace as the yule log’s flames, this full-bodied cup is rich with nutty and sweet notes thanks to the way its Arabica beans are cultivated; Yellow Bourbon cherries are handpicked on the Fazenda Pantano estate and then dried evenly along raised beds.
Comfy Lodge Living | just add hot cocoa
While you can't buy the birds chirping, the clean country air or the breathtaking landscapes, you can buy bedding to make you feel like you're waking up in an idyllic lodge. Discover throw pillows, quilts and more below to make your dream a reality.
Evoking summer days in the City of Love spent strolling down cobbled streets in the arms of a lover, poetry in the air.
Carine Roitfeld’s 7 Lovers collection is an homage to the former editor-in-chief of Vogue Paris’ unforgettable inamoratos in seven iconic cities around the world, the amorous conquests of her insatiable hunger for romance and passion. The Aurèlien eau de parfum is inspired by her first great love in Paris; it takes on an opposites-attract narrative with its elegant yet sensual combination of jasmine and orange blossom with davana, musk and resins.
Crafted for the free spirits of Marfa, Texas, D.S. & Durga’s El Cosmico eau de parfum is an exodus from the world of urgency like the bohemian oasis for which it’s named. The scents of shrubs, pepper and pinyon pine rise on the desert air, while stale gasoline radiates off an abandoned highway, grounded in an expanse of sand.
A Room Fit for a Princess | make her dreams come true
The Prince: "Rapunzel, Rapunzel let down your hair and I'll rescue you from your tower!"
The Princess: "Nah, I'm good. This room is awesome!"
Give your little one's chambers the royal treatment with the furniture and accents below.
Note the back of this single earring – it features a brilliant diamond solitaire for a sparkling finish.
In the world of Maria Tash, diamonds defy gravity, and the rose gold Floating Pear Charm threaded stud single earring is the perfect example of this as it showcases just how the jewellery designer manages to create this sought-after illusion. Some would say magic, others would say it’s a discrete jump ring mechanism that grants the stone subtle movement, allowing it to catch the light and reveal the diamond’s brilliant pear shape.
As darkness falls around them, the audience sits in anticipation; sandalwood, cashmere, amber, and incense weaving together to tell the past and present of the historic theatre around them. The velvety curtain is thrown wide open with a symphony of orange, magnolia and fig leaves as Indian jasmine, ylang-ylang, cinnamon and Bulgarian rose burst onto the stage from the wings to present the Xerjoff Ouverture eau de parfum.
Adulting Made Fun | organization is key
adulting \ ə-ˈdəltˈtiŋ\ noun
  • completing the duties and responsibilities of a mature person
  • coordination all of the tedious tasks one must begrudgingly tackle
  • an undertaking made easier with a fun planner and all the odds and ends of organization
A scent as enchanting as the bottle that it’s presented in.
Curtains rise as the Xerjoff Opera eau de parfum begins with an overture of plucky fruit notes and nutmeg. Ylang-ylang, leather and amber burst forth like a moving orchestra-backed aria as a spotlight of patchouli, vanilla, vetiver and musk cast a warm glow across the rose-scattered cedarwood stage.
Carine Roitfeld’s 7 Lovers collection is an homage to the former editor-in-chief of Vogue Paris’ unforgettable inamoratos in iconic cities around the world, the conquests of her insatiable hunger for romance and passion. The Vladimir eau de parfum is inspired by her Slavic roots and St. Petersburg; two lovers stealing away into the wings of The Mariinsky Theatre, bright grapefruit and bergamot are enveloped by aromatic sage and heady incense, as frankincense contrasts against amber to express rigour and fluidity like dancers warming up to Tchaikovsky on the main stage.
Don't Miss These! | deals on shorts & tees
Eenie, meeny, miny, moe
Get these deals with style in tow!
If they holler, let them know,
"My mommy always picks the very best ones,
And Zulily's got them!"
Once upon a time…
A knight approached, ready to vanquish the beast and save the princess, but stopped in his tracks when he saw the sweet, gentle expression of Jellycat’s Bashful Dragon. Not a fiery foe but a friend indeed, the ultra-soft plush with its suede-like wings and petite horns is a delightfully tactile guardian for your own magical playroom.
Eyes, lips and cheekbones are all given a lustrous gleam with this regal line-up.
Who is The Queen of Glow? She is the embodiment of radiance and glamour, sun-kissed and confident in her red carpet-worthy look courtesy of Charlotte Tilbury. Complete with a make-up bag to hold all its components, this gift set includes everything that you need for your own luminous coronation including the eponymous eyeshadow palette, the highlighting Beauty Light Wand and the plumping Collagen Lip Bath.
How Do Yours Stack Up? | towel off in luxury
An ode to a cosy towel in haiku:
Out of the shower,
Into the blistering cold.
Save me, warm towel!
This cotton summer dress is as flattering as it is feminine.
Inspired by the prospect of Phoebe Waller-Bridge’s upcoming project – the new Bond film – creative director Ian Griffiths asked himself: “Why not do a wardrobe for a film that hasn’t been made?” And so, the Spring/Summer 2020 collection becomes an ode to the heroine we all aspire to be. With flattering silhouettes like this one, the Italian label creates an inspirational narrative that recasts the Max Mara woman as the protagonist. However, it wouldn’t be complete without feminine details, which is why this dress is finished with a delicate Broderie Anglaise pattern.
A steadfast guardian, the panther represents courage, strength and an agile nature.
Louis Cartier introduced the Panthère in 1914, but Jeanne Toussaint – Cartier’s Artistic Director from 1933 to 1970 – elevated it to the fierce fashion icon it is today. Depending on how light glances off the lavish constellation of 242 brilliant-cut diamonds, piercing emerald eyes and onyx markings, the panther appears predatory, playful or languid, revealing a multifaceted personality to this yellow gold ring.
The Isaia man isn’t held back by stereotypical clichés – he is passionate and sophisticated, eclectic yet polished. The Italian brand crafts dynamic and unique styles like this silk-kissed cotton piqué shirt that embrace the spontaneity of ever-changing trends, while holding dear the tenets of classic tailoring. Showcasing a speckled weave, this piece exemplifies its Napoli roots with irreverent elegance.
Street-Smart Style | cool city separates
How to look like a big city native:
  • Don't look up or around — that's a dead give away that you're a tourist.
  • Walk with confidence — you know where you're going!
  • Shop this collection of casual city separates — we'll have you looking like an urbanite in no time!
Standing atop the cliffs of the Amalfi coast, the Xerjoff Verde Accento eau de parfum villa is surrounded by a cascading orchard of Italian mandarin and bergamot from Reggio Calabria. The fresh morning breeze carries notes of amber, sandalwood and musk from the turquoise waters below, picking up iris, jasmine and pink pepper as it winds its way through the cobbled market streets.
Inspired by a fire that broke out in the Curling Bros. barbershop in Westlake, NY in 1891, D.S. & Durga Burning Barbershop eau de parfum weaves a sultry and exciting scent story. Spearmint, and lime spark across hemlock spruce at the top, building to hearty notes of lavender absolute and Turkish rose and finally giving way to flames of burnt oil, vanilla and hay.
Picture this: you’re aboard an oiled wooden ship, sipping something sparkling while absentmindedly admiring fallen petals floating across the water’s surface. Dunegrass sprouts up along the horizon, silhouetted by the light of the setting sun as the faint sound of a crooner’s love song plays across the salty summer breeze. That is the experience of D.S. & Durga’s Rose Atlantic eau de parfum.
An Experiment in Fun | science rules!
Hypothesis: Science is awesome and a whole lot of fun.
*countless hours of laborious, empirical testing*
Conclusion: Fill your little researcher with wonderment as they explore and experiment with these scientific tools and activities for the long summer days to come.
Be transported back to the glory days of the wild American west with D.S. & Durga’s Cowboy Grass eau de parfum. Sagebrush, wild thyme and basil are kicked up as if by horses’ hooves on rambling prairie, while vetyver and ambergris cushion those notes like a well-oiled saddle.
Evoking warriors from a bygone era, D.S. & Durga’s Amber Teutonic eau de parfum tells a story of nature and vitality. Perched high above a rich valley of Alpine fir, cardamom and green mandarin echo like a horn throughout the primeval forest as a horde tramples geranium, European larch and Templin cones.
This limited-edition bottle is a collaboration with artist Ellie Mac whose colourful embroidery is featured on the label.
An irresistible fragrance that Annick Goutal created for her daughter Camille as a gift, Petite Chérie is a bright and cheerful perfume. Beneath a giggle of mischievous and carefree pear and peach, the fragrance unveils captivating and devilishly charming notes of velvety musky rose and freshly-cut grass. A base of sweet vanilla finishes off the scent meant to be evocative of a bestowing a sweet kiss on a young girl’s cheek.
What is the Maison Francis Kurkdjian Grand Soir eau de parfum experience? It’s like being dressed in your finest, dripping in glamour, and stepping out into the cool Parisian night air on a whim. The lingering sense of mystery and excitement consumes your thoughts like the deep cistus labdanum top notes. The cobbled streets are warmly lit by the glowing benzoin cityscape as comforting aromas of warm vanilla and tonka bean leak out of patisseries, promising that this is a night you’ll never forget.
Let's Get Down to Business | upgrade your work wardrobe
Work To-Do List:
  • Ace the presentation
  • Get that promotion
  • Break the glass ceiling

    • You've got a lot on your plate as it is! Shop these professional looks that mean business just as much as you do.
    Create your own frosty winter wonderland aesthetic this year.
    The twinkle of fairy lights, the shine of vibrant baubles, glittering fresh-fallen snow – the festive season isn’t complete without a generous dose of sparkle. From our Knightsbridge store’s Christmas World, this stocking brings a worthy flourish of glamour to your holiday decor with its silver-tone velvet, corded trim and beaded snowflake embellishments.
    The YSL woman is fierce, bold, authentic and, above all else, free; this is the inspiration for the Libre eau de parfum, taking its name from the French word for ‘free’. An uncompromising explosion of bold lavender, sensual orange blossom and warm vanilla, it is a scent as multifaceted and dynamic as its wearer. As the face of this fragrance, British singer-songwriter Dua Lipa said: “We (women) live life by our own rules.”
    Perfumer Nadège Le Garlantezec draws on her scientific background to craft sensual, sparkling perfumes like this one.
    There’s a fine line between excitement and danger and there so daintily balances Ex Nihilo’s Viper Green eau de parfum. Subtitled by the brand as ‘sensual venom’, the fragrance is inspired by vegetal poisons, enticing you to keep returning to its fresh aura while something deep inside warns you to steer clear. Green mandarin and crisp angelica shimmer across the top in a mesmerising veil, while iris blooms at its heart and vetiver and patchouli seal its lethal spell.
    Twinkle Toes | shiny, sparkly or studded?
    Twinkle, twinkle, little shoes — how we wonder which you'll choose.
    Sequins, sparkles, glitter, oh my! Shining like the stars on high.
    Twinkle, twinkle, little shoes; we know that Mini will love them too!
    Coated in sequins and tailored into a sculptural silhouette, the bottle is as enticing as its precious contents.
    YSL reinvents the signature aromas of its beloved Black Opium fragrance for 2020 with the indulgent and seductive Black Opium Eau de Parfum Neon. Its adrenaline-pumping heart of black coffee is electrified by luminous dragon fruit and glows with the warmth of vanilla and white musk. The result is equal parts couture and rock ‘n’ roll.
    Balance the easiness of this pair with a tucked-in rollneck sweater and a sharply tailored coat.
    Departing from its favoured skinny fit, Saint Laurent presents these light-wash jeans in a relaxed, straight-leg silhouette. The change of course comes from the longing for comfort that defined 2020 and inspired creative director Anthony Vaccarello, who remarked: “Maybe it’s the fact that we stayed at home for months, and now when you see people in the streets, mixing a jacket with jogging pants, something of that casual easiness does go back to the collection. It’s about comfort in your own skin. But you have to elevate it. You have to take it forward.”
    A luxurious accessory befitting of this landmark collaboration.
    Heritage, supreme quality and refinement are characteristics shared by Vacheron and Harrods, making this exclusive edition of the Traditionnelle watch an essential for discerning collectors. Showcasing our store's signature colours through 5N rose gold and a deep green alligator strap, the design eschews contemporary fanfare in favour of a timeless aesthetic, from the traditional indexes and seconds counter to the subtle, yet intricate patterning on the hand-guillochéd face.
    Baby cashmere is carefully combed from the goats during their natural shedding period, without harm to the animal.
    The Capra hircus − or cashmere goat, as it’s also known − that roams the breathtaking landscapes of Mongolia’s Alashan desert produces some of the finest raw materials in the world, but the one fibre that is softer, lighter and rarer is the fleece of its kids. Pioneer of knitwear Loro Piana was instrumental in bringing the exceedingly precious and pure baby cashmere to the industry and uses it to elevate leisurewear like these sweatpants to the highest echelons of luxury, making them perfect for spa days or après-ski lounging.
    Stepping away from the formal French bouquet approach to crafting scents to mirror the lively and diverse brown-paper-wrapped bunches of British flower markets, Floral Street fragrances each represents a different mood, person or feeling; the London Poppy eau de parfum is a love letter to the resilient energy of its namesake. Designed to uplift the urbanite, it opens with bright Sicilian lemon and Florida orange beaming like a precious ray of sunshine cutting through grey clouds while marine notes cut through its heart like the Thames.
    Y-shaped matelassé quilting pays homage to the Maison's late founder.
    Named after Yves Saint Laurent’s muse and dear friend Loulou de la Falaise, the Loulou bag is instantly recognisable thanks to its softly structured quilting. Echoing the vintage sensibilities of Parisian bohemia that lie at the heart of the Maison, the supple leather piece proudly hosts the iconic monogram punctuating its front flap – an inimitable emblem of utmost luxury since the 1960s.
    Enjoy as a nightcap or alongside desserts that amplify its notes of vanilla, cherry and dried, ripe fruit.
    The unique spicy-sweet flavour of Kaiyō whisky is a testament to the finest Japanese Mizunara oak casks in which it is aged. After years of cellared maturing, it earns its moniker – which translates to ‘ocean’ – with up to three months of maturation at sea; the whiskey dances along with the waves, ensuring that every drop benefits from the aromas of kara incense, sandalwood and coconut that the casks impart. Leaving from Osaka, each voyage presents unique conditions as movement, temperature and air pressure all vary to write its own exceptional gastronomical story.
    Scents of Style | fragrances from prada & more
    Have you ever caught a whiff of something that immediately brought you back to a specific place and time? That is the power of scent. Discover your signature fragrance among the designer picks below and make an impression they'll never forget.
    Steeped in history, this timepiece is an essential for any discerning collector.
    IWC Schaffhausen demonstrates first-hand what makes a watch iconic with its Portugieser Chronograph. The elegantly athletic model is more than a sought-after timepiece, it forms part of one of the Swiss brand’s most prestigious collections, which had its start in the 1930s. The story goes that IWC was approached by two Portuguese businessmen requesting a wristwatch with the same exact precision as marine chronometers and, as a result, the first Portugieser was born. Today, the style remains one of horology’s finest and you can analyse its legendary, robust movement at work thanks to the sapphire-glass case back of this modern rendition.
    The luxurious experience of shopping in our iconic Knightsbridge store, distilled into a sophisticated scent.
    In a true transatlantic collaboration, Bond No. 9 departs from its usual New York City inspirations to pay olfactory homage to our legendary department store. The Harrods Rose eau de parfum takes the simple beauty of a rose and elevates it with lavish flourishes of cashmere and musk, connecting the two metropolises through their shared ties to the classic bloom.
    Leather in all iterations could be found across the Autumn/Winter 2019 runways, predicting how key this Gucci jacket will be as part of your seasonal rotation. A twist on the classic bomber style, the brushed leather design has a subtle sheen and is topped with a wool-blend shawl neck, striped with the House’s signature colours. Look to the silky lining to confirm the fine craftsmanship and detail that went into finishing the piece.
    Precious and considered in its every facet, this watch has irrefutably earned its moniker: dazzling.
    Luxury Swiss watchmaker Jaeger-LeCoultre was one of the first to create wristwatches for women; its early designs were frosted with diamonds and fitted with smaller calibres, downscaled to fit a narrower wrist. Honouring its pioneering legacy, the label's Rendez-Vous collection offers a poetic take on traditional horology with its impressive settings and self-winding movement, built with over 200 individual components. Crafted in 18-karat white gold, the Dazzling Rendez-Vous Day & Night watch exudes preciousness, from its mother-of-pearl dial to the 168 peerless white diamonds framing the floral numerals and smooth hands.
    This Brush collection mug was originally designed for the world-renowned chef Dan Barber and his ground-breaking pop-up, wastED. Just as the pop-up exclusively used ingredients that would otherwise be wasted, Richard Brendon throws caution to the wind, using every piece that comes off the kiln and decorating it freely with a bold splash of hand-painted colour.
    The world was struck with horror when a fire ravaged the legendary Notre Dame Cathedral of Paris on April 15th 2019, but the magnificent Rose Window miraculously escaped unscathed, rendering it a symbol of resilience and triumph that is here celebrated on this Halcyon Days box. Just as the coloured panes bathe the cathedral with jewel toned hues, so will this enamelled copper trinket holder bring vibrant life to your vanity.
    As the last project of the late Franco-Venezulan artist Carlos Cruz-Diez – declared by scholars to be one of the greatest colour theorists and innovators of the 20th century− Hublot’s Cruz Diez collection is a tribute to his work and the disruptive way kinetic art centres around the viewer’s point of view. This King gold Classic Fusion watch showcases contemporary linework that evolves over time as discs rotate in parallel – a testament to the Swiss label’s craftsmanship.
    “Color is light, time and space. Color is not in the past, it is a continuous present.” - Carlos Cruz-Diez
    London Tea Exchange puts quality and fair-trade principles at the heart of everything it does, crafting luxury teas from only the finest single-estate ingredients. The walls of its Brick Lane store are lined with shelves of what appear to be beautifully bound tomes, but which are, in fact, the Nobel Collection – book-inspired tins that echo the precious nature of the premium tea quartets inside. Volume VII is the caffeine-free Wellness Collection: the refreshing, digestion-aiding Moroccan Mint, soothing Rooibos, the anti-inflammatory Chamomile and the rare and relaxing Sea of Blossoms. Made in the UK, the four loose leaf teas are each packaged in their own box for freshness.
    The Brow Factor | tools & makeup
    The results are in: defined brows are the hottest beauty trend. Add some arch support to your look with this collection of tools and makeup for your dynamic duo.
    These Shoes Mean Business | comfortable loafers & wedges
    The career path is paved with shoes that just couldn't keep up with the daily grind. These loafers and wedges are both stylish and professional and will be there for every step on your way to the top.
    Each chocolate is labelled − a considered and contemporary touch that ensures you always know what you’re biting into.
    Pierre Marcolini has perfected every step of the chocolate-making process from bean to bar, scouring the globe for the finest ingredients with which to create confections like these palate fins. Its Brussels-based artisans handcraft these milk and dark chocolate squares with molten caramel and praline centres. Delight in the six gourmand flavours including pistachio-hazelnut, orange blossom, passionfruit and honey.
    Aged for 15 months in French oak barrels, the 2016 Cuvaison Pinot Noir is elegant and harmonious. Aromas of rose petal, damson plum, wild strawberry and fresh raspberry dominate the nose, while darker fruits and spice sway across the palate. The wine has both finesse and richness with the melding of both black and red fruits that typify the cool-climate of the Los Carneros region.

    About Me

    In the workplace

    I’m known for my boundless creativity, approaching everything I do with a fresh perspective while seamlessly adapting to varied customers and brand voices and incorporating SEO keywords. I pride myself on making an impact on every team I am a part of, not just with my writing but also through process improvement, training document and workshop creation and interdepartmental partnerships. I cherish the meaningful, lasting relationships that I have built with the people that I’ve worked alongside at every step of my career.

    Outside of the workplace

    In my free time, you can find me road tripping with my other half, skipping off to the theatre, and drawing Harry Potter characters as dogs.

    Summary

    A dynamic writer and leader who crafts copy to inspire and engage readers. Passionate about the power of stories, efficiency and collaboration. Comfortable in fast-paced environments and working to tight deadlines. Exemplary interpersonal, time-management and multitasking skills. Strong attention to detail while still flexible and agile in the face of changing priorities. Adept at AP Style.

    Core competencies include:
    • Editorial Copywriting
    • Editing
    • Coordinating
    • Document Creation
    • Training
    • Brand Development
    • Disruptive Copy
    • Interpersonal Skills
    • Poetry
    • Process Improvement
    • Mentoring

    Professional Experience

    1. American Immigration Lawyers Association (AILA) Creative Writer –
      • Crafts daily marketing and member engagement emails to go to over 15,000 members.
      • Writes and schedules seminar marketing announcements and paid promotions on AILA.org.
      • Manages and crafts content for the AILA.org homepage and for our e-commerce site.
      • Crafts social media marketing for Facebook, Twitter, YouTube, Instagram, and LinkedIn.
      • Writes video scripts, landing page copy, and other assets using across AILA’s digital channels.
      • Creates print and digital member brochures as well as client flyers using InDesign.
      • Writes abstracts for AILA’s publications and educational programming to be used on our e-commerce site.
      • Copyedits articles and daily postings to AILA.org.
      • Moderated sessions during AILA’s premier yearly conference.
    2. Harrods Copywriter –
      • Wrote product copy descriptions for a wide range of high-end products.
      • Crafted copy for brand landing pages, summarizing the label’s history and cultural impact.
      • Mentored and edited the work of junior copywriters.
      • Took part in defining house style rules for the rest of the team.
      • Promoted within 6 weeks of hire.
      • Formatted website copy with HTML.
      • Individually created training docs for the team including a Punctuation Guide and a Problematic Narratives doc. The latter I went on to present to the entire Harrods studio.
      • Led and created grammar workshops with accompanying documents for the team.
    3. Bright Little Labs Freelance Copywriter –
      • Edited the brand’s flagship book, several award applications and many customer-facing emails.
      • Wrote email-based creative tasks for users to complete.
      • Wrote copy for a multitiered street marketing campaign including flyers and stickers.
      • Crafted emails and infographics to send to customers and post to social media.
      • Drafted letters to entice prospective investors.
      • Edited several grant applications
    4. Zulily Editorial Copywriter –
      • Wrote original, creative copy for over 3,000 collections on the homepage. Consistently performed well above goal. Recognised by leadership and peers as one of the strongest writers on our team.
      • Contributed creative to the marketing, social and special collections teams.
      • Created and led a workshop on the benefits of writing musical and poetic copy for the entire Ed. Copy team.
      • Represented our team as the Kids Divisional Ambassador for Editorial Copy
      • Called “the voice of Zulily” by my supervisor and was tapped to become lead before relocation.
    5. Zulily Editorial Studio Coordinator
      • Responsible for the workflow of two teams — the Ed. Photo Editing team and the Ed. Copy Team.
      • Built daily and longitudinal reports of progress, trends and success metrics. Forecasted and spearheaded efforts to minimise the impact of necessary surges in production. Revamped the assigning process to make it more efficient.
      • Headed and contributed creative to team meetings and brainstorms. Championed best practices across divisions and departments. Supervised communications between teams to guarantee success for all involved parties.
      • Trained coordinators at our offices and others in Ohio, provided transitional support for Product Photo Editing upon leaving that team. Wrote as an Ed. Copy backup writer on top of daily duties.
      • Authored training documents for five different positions to better job clarity and hasten onboarding processes.
    6. Zulily Product Studio Coordinator
      • Managed workflow and assigned work to editors. Coordinated late additions and calendar moves. Collaborated with buying teams to improve timeline and prioritise business-critical work.
      • Created daily and longitudinal reports of progress and trends. Oversaw communications between teams to ensure all involved parties are involved and notified.
      • Organised monthly newsletter from Product Studio to buying teams to foster better communication across teams.
      • Increased ready work by an average of 10% and cut down the average incomplete weekend workload by 50%.

    Education

    • UNIVERSITY OF MARYLAND, BALTIMORE COUNTY (UMBC)

      BA in Modern Languages, Linguistics and Intercultural Communication, minor in Political Science

    • UNIVERSITÉ DE LORRAINE, Nancy, France

      Study Abroad Program
      • Founded Allons-y!, a group that provided a platform for over 100 students to organise trips around Europe and local excursions.

    Awards & Accomplishments

    • Harrods

      • Awarded Copy of the Week over 50 times.
      • Nominated for Studio Employee of the Month several times.

    • ZULILY

      • Awarded several quarterly bonuses for exceptional contributions as well as an off-cycle, merit-based raise.
      • Won a ‘Star Award’ from peers and leadership for bettering the team.
      • Surpassed all set productivity metrics in every position held.

    • UMBC

      • Received academic honors and placed on the Dean’s List.
      • Graduated in the top 15% of my class and with the honor of magna cum laude.

    Get in touch

    Recommendations

    I’ve been fortunate in my career to work alongside some amazing people who have graciously said the following about me.

    Editorial & Brand Copy

    Other Projects

    In addition to my love of writing, I am passionate about resource sharing and collaboration. Explore below the resources I’ve created to aid my team members and to insist on a quality of work for not just myself but for those around me.